AI generates. We direct.
Director-led AI film production for commercials, brand films, social campaigns and cinematic content.
Roll the reel
Director-led AI film production for commercials, brand films, social campaigns and cinematic content.
A concept showreel and short films produced entirely with generative tools — every frame driven by a directing decision.
We didn't shoot this.
We directed it.
Four formats, one standard — a finished film, directed end to end.
Spots that look shot, not generated — built to run on TV, web and social.
Cinematic stories that give a brand a face, a tone and a world to live in.
Series of short, platform-native films — produced at a speed live action can\u2019t match.
Pitch films, mood films and trailers that sell an idea before it\u2019s ever shot.
LuuL is built from the directors' own surnames — Lukich and Ulybin. And that's the whole point: LuuL films is work made by the directors themselves. The AI produces the frames, but every film is theirs — written, directed and cut by two filmmakers, not a prompt.
AI can generate images. Directors know what to keep, what to cut — and why it works.
Before LuuL, both founders spent years directing live action — commercials, features and documentaries. That craft is the foundation under every AI frame.
Film director and screenwriter. Known for the features “My Thoughts Are Silent” and “Luxembourg, Luxembourg.” Brings story, character and humour.
Live-action filmography · pre-LuuL · not AIDirector, documentarian and post-production lead. Author of the documentaries “Underground Garden” and “Kids of Bomb Shelters.” Owns production, edit, sound and the AI pipeline.
Live-action filmography · pre-LuuL · not AIA director-led pipeline. AI sits in the middle — never at the wheel.
We lock the idea, format, audience and references — and the limits we\u2019ll push against.
We write it, design the look and build the visual language — before a single frame is generated.
Every shot is created through controlled AI iterations — chosen, not stumbled into.
We cut, sound-design, grade and deliver the final master — ready to run.